https://www.geniusjournals.org/index.php/ejet <p><strong>Eurasian Journal of Engineering and Technology (EJET</strong><strong>)</strong> is an Open Access, Peer Reviewed, International, Refereed, Scientific Journal that publishes original research and review articles related to diverse research in Engineering, Technology and applied Sciences.</p> <p>The main objective of <strong>Eurasian Journal of Engineering and Technology (EJET) </strong>is to offer an intellectual platform to the international scholars and it aims to promote interdisciplinary studies in areas of Engineering, Technology and applied Sciences. All manuscripts must be prepared in English language and subject to a rigorous peer-review process. The scope of the journal is not limited to-</p> <ul> <li>Electrical and Computer Engineering</li> <li>Mechanical and Automobile Engineering</li> <li>Civil and Construction Engineering</li> <li>Electronics and Telecommunication Engineering</li> <li>Artificial Intelligence and Robotics</li> <li>Data Science and Data Mining</li> <li>Environmental and Sustainable Developments</li> <li>Smart Computing and Information Processing</li> <li>Recent Trends in Microelectronics and VLSI Design</li> <li>Challenges of Industry and their Solutions, Communications</li> <li>Internet of Things (IoT)</li> <li>Microwaves and Photonics</li> <li>Computation Intelligence and Analytics</li> <li>Energy Harvesting and Wireless Power Transmission</li> <li>Networking and Database</li> <li>Machine Learning (ML) and Knowledge Mining (KM)</li> <li>Computer networking Computational Intelligence</li> <li>Algorithms and Complexity</li> <li>Software Engineering and Knowledge Engineering</li> <li>Computer Networks and Inventive Communication Technologies</li> <li>Engineering and Nano Technology</li> </ul> <p><strong>ISSN (E):</strong> 2795-7640</p> <p><strong>Journal Impact Factor:</strong> 7.995</p> Genius Journals en-US Eurasian Journal of Engineering and Technology 2795-7640 https://www.geniusjournals.org/index.php/ejet/article/view/6295 <p>Marketing is more than just logos, posters and colors. It's about what you express: telling your story, your vision, and how you want to be perceived. Many of the structures that were constructed did not meet the expected marketing plan for various reasons. Nowadays, the design and promotion of buildings and structures has become necessary to define the image of the city and its position within the map of the world. Eiffel Tower stands as one of the worldwide most iconic structures. resulted from a major design competition therefore, the research presents analysis of Eiffel tower as a case study in order to reach an Architectural marketing model that help architects to measure the ability of architectural structures to become “iconic” to stand out through the fierce competition in the field by using the marketing attributes to be able to create a unique and identifiable strong image to the countries. Subsequently the proposed model applied on Opera Sydney House competition to proof the validation of the model.</p> Faysal Abo-Elazm Basma S. Kassem Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-08-20 2024-08-20 32 1 15 https://www.geniusjournals.org/index.php/ejet/article/view/6304 <p>This article analyzes the activities of national equestrian games. Changes in work activity and the dynamics of riders' movements in many types of equestrian sports are studied. It includes an analysis of the requirements and characteristics of materials for special riders' clothing. The article also develops general requirements and requirements for materials for the production of special national equestrian clothing.</p> Musayeva Lobar Sayfullayevna Po’latova Saboxat Usmanovna Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-08-23 2024-08-23 32 16 17